Rob Law stood in front of BBC’s television program ‘Dragons Den’ which consisted of 5 judges who gave their opinion whether or not they would like to see someone’s creative idea and turn it into a reality. These venture capitalists came everywhere to show these 5 judges their inventions only to be brought down saying that it would never succeed. The same happened to Rob Law who got shredded by the judges.

Rob Law’s determination didn’t stop him. Even though the judges laughed and rejected his ‘worthless’ invention on BBC television, Law is laughing now.

Law, 29, spent 11 years and approximately $17,000 of his own money fixing up his design for a wheelie suitcase which doubles as a child’s ride on toy. Rob Law’s invention is called Trunki which is a luggage suitcase designed for kids age 3-6. It was designed for these kids to take on holidays and be able for them to sit down when they were tired.

When Law appeared on Dragons’ Den last September he was given stern faces of the famous investors on the judges panel. Businessman Theo Paphitis who is chairman of the Ryman chain of stationers ridiculed Law’s product after he pulled off one of the straps. And Deborah Meadon, Theo’s colleague who is heady of a holiday firm declared that there was no market for this product.

Peter Jones a tele-communications tycoon said, “I meet people like you all the time – you think you have something. I tell you, you don’t”. He also added, “Within seven days I could do a better job than that. Your company is currently worthless”

Rob Law had offered the panel to give up 10% of his company in return for a $100,000 investment – an offer that valued the firm at 1 million.

This is the part where Rob Law is laughing at these arrogant judges who turned down the offer of a lifetime. After many positive reviews for the Trunki, there has been 85,000 suitcases sold and is currently being marketed in 22 countries.

The Trunki currently retails at $25 and is one of the top selling items at John Lewis department stores and has been a hit at Mothercare, Fenwick, and Debenhams. Rob said that when he went on the BBC program, he was full of confidence and was sure that he was going to get the investment he needed to jumpstart his business. But he only found out that they were rude and obnoxious and ripped him to shreds, only focusing on the strap that ripped off of his invention which is easy to fix.

After the episode aired, Law received loads of hits on his website who thought his idea was brilliant. This goes to show that you should never give up in what you believe in no matter what anyone tells you.

Oh yeah Rob is also laughing at one of the Dragons’ Den’s panelist Richard Farleigh who purchased 2 of the suitcases. Not only did he buy 2 of the suitcases, he offered to invest $100,000 in return for half of the company. But Law was smart and declined the offer.

Even though 5 ‘distinguished’ no it all judges shredded Rob apart, his determination and dedication is brought him where he is at today. Now Rob is 100% the sole individual owner of his company which is worth well over $1,000,000.

Tags: Rob Law, Inventions, Dragons Den, Trunki, Entrepreneur, BBC, Business

If you liked this post please consider adding us to your RSS Feed