Viral marketing is when individuals pass your marketing message on to others. Viral marketing creates a great opportunity for every business to grow exponentially through exposure and influence. This is based off the idea that your product or service creates a buzz and that buzz is passed from word of mouth from person to person. A positive word of mouth about a particular product or service can help a business tremendously by getting more customers and clients.

There are many resources that suggest that word of mouth marketing is one of the best forms of advertising. The only difference is that it doesn’t cost a cent. Word of mouth is considered one of the best things to happen to marketers since the invention of advertising.

There is some truth that most marketers simply insist on the universal effectiveness of word of mouth without any concrete data or figures to back their claims.

Marketers use word of mouth to their advantage. There are no facts or figures that a marketer can use from “word of mouth” because there is nothing available. Word of mouth remains as the least researched method if marketing.

Factors That Drive Word of Mouth

• Peoples’ Attitudes
• Peoples’ Beliefs
• Peoples’ Intentions
• Peoples’ Tastes
• Peoples’ Preferences

Researchers believe that when these qualities are researched that they are indirectly researching word of mouth. They also believe that word of mouth cannot be influenced and that researching it would be pointless.

There are questions you can ask that will leave you knowing how effective your word of mouth campaign really is. After collecting the information you will be able to make adjustments to further improve the word of mouth performance, effectiveness, and the impact it has on people.

What Questions to Ask

• What are potential customers asking those who have purchased and used your product?
• How are product purchasers and users responding to queries like the one above?
• Are questions, suspicions, and reservations regarding your product handled effectively?
• What are the factors which decide whether someone who hears about your product will actually go out and buy it?
• What is your primary source of referrals, i.e., how did customers learn about and decide to purchase your product?

Tags: Business, Research, Marketing, Marketing Tips, Success, Viral Marketing

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