Burger King has pledged that they will start offering healthier fast food items for children under 12. They plan on offering flame broiled Chicken Tenders and apples that are cut to resemble thick cut French fries (laugh). I wonder if that is actually going to work.

12 year old: Mom are these fries?
Mom: Yes, now eat them!
12 year old: …they taste like apples…

Burger King is the second largest hamburger chain and has started advertising kids meals that are less than 560 calories, less than 30 percent of calories from fat, and no more than 10 percent of calories from added sugars. Doesn’t that sound healthy or what?!? However that is still better than having a ‘Venti’ Starbucks or an ‘Original’ Jamba Juice which have 1,000+ calories. Or even better than Chipotle who’s burrito has over 50g of fat and 1,500+ calories. Yet people still think they are getting ‘healthier’ food from these places…Right.

Burger King plans to launch the flame broiled Tenders, organic unsweetened applesauce, and low-fat milk which has a total of 305 calories and 8.5 grams of fat sometime in 2008.

The Apple fries which will be cut to resemble French fries will also be served in the same containers as fries, but aren’t fried and are served skinless and cold.

“We not only want to better inform parents and kids about these new menu options but also to demonstrate through product innovation that better-for-you foods can be fun and taste good.” Said Burger King’s chief executive John Chidsey.

The difference in nutritional value between the Apple fries and regular French fries is that the Apple fries will have 35 calories as to a small serving of French fries with 230 calories and 13 grams of fat.

Even though Burger King has been changing the way it offers food, it is still the responsibility of the parents to teach their children healthier eating habits. The children in this country have never been so unhealthy and fast food has played a big role in this. I’m glad to see that Burger King is working harder to provide healthier foods to the people in society unlike Starbucks who wants to add new sizes to meet the needs for kids.

Tags: Business, Burger King, Nutrition, Diet, Starbucks, Marketing

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